To Blog Or Not to Blog: That Is The Question!

A blog (weblog) is an online journal in which you share your thoughts about a particular subject with readers.

For many, blogs are a foreign concept. Perhaps, this is because it’s been associated with the frivolous, random musings and the ramblings of others. However, from a business standpoint, blogs have much to offer and to ignore this tool, would definitely be to one’s own detriment. 

Maslow’s Hierarchy of Needs identifies recognition as a key element to all beings. But how exactly is this related to you and your business?

The relationship between customers and the businesses that they choose to support is one of paramount importance

When customers feel that a brand cares for them, they are more likely to invest their hard earned money, time and efforts in the direction of such a business. This is also likely to result in repeated support, as well as a long term affiliation, and positive word-of-mouth promotion.

Sharing the core values and engaging with your target audience through blogs helps to establish and strengthen the customer to business relationship as the customer no longer feels targeted purely for financial gain. 

How can a blog help you? 

Having a blog is an effective way in which to convey more about your brand, and product or service offerings, which then goes beyond simply the sales aspect. 

Integrating a blog into your communication tells your customers that you care, that you address more than simply that which they pay for, and that you are as invested in them, as they are in you. 

Who should blog and how?

Blogs can be written from an individual standpoint, or an organizational one. Perhaps there is a cause that your organization believes in that will resonate well with your audience, or your CEO has words of encouragement that could prove beneficial in these trying times. How you write, will stem from what inspires you, what you are most passionate about, and what exactly it is that you would like to say.

If you would like to know more about Business Blogging, or are interested in our  Blogging Services, reach out to us at www.havilahdigital.co.za and let us guide you on this journey.

The Magic Of Social Media Marketing

gray rocks on ground near green trees

Think about the adage of, when a tree falls in the forest, and nobody is around, does it make a sound? Similarly, when you cast out the net of marketing, if you are not visible, is your money being wasted? The answer is yes.

How often does a sale get mentioned to you and you respond with, “Oh yes, I saw it on Facebook”. I’d say pretty often. The passive consumption of social media becomes a tool in your business as consumers tend to retain pieces of information subconsciously. This works in your favor as when the time comes for them to require a particular item or service, memory recall occurs and leads them right to you. This is why you need to visible. The more frequently you are seen, the more likely you are to be remembered by the consumer.

So what happens if you are not visible? Is it that big of a loss? The short answer: Yes. The long answer: your competitor is being seen instead of you, which means that they are gaining consumer favor and you are possibly falling by the wayside, regardless of how amazing your customer service or products are.

Is social media marketing important?

Social media is no longer the play-thing of teenagers. It’s become a business tool, a place of commerce. The average consumer searches for a brand on social media before committing to a new product or service, be it make up or pool care. The consumer wants to know the good, the bad and the ugly before making a decision. And if there isn’t enough information available, your credibility is affected.

number sign

Brands are no longer existing in the past where they speak at customers. The communication is now two-sided , and if you’re not online and engaging in that conversation, then you’re missing pivotal information that could be phenomenal for you. On the other hand, you could be missing out on areas of improvement that may not have been considered previously.

white and black chess piece

Social Media and Covid19: Having to stay indoors and away from other people physically, means that social media is where everyone is. This is your opportunity to be seen, heard and considered. There could be entire demographics that you haven’t considered, just waiting to know that your brand exists.

To harness the true potential of your social media presence, call us on 063 441 2161.

Pay Per Click : What Is It, Who Uses It , And Why Is It Important ?

Pay Per Click is an effective marketing methodology that you can use to maximize the efficacy of your budget .

It offers you a budget-friendly approach to online marketing that doesn’t deviate from your goal of making a profit. It also allows your business to appear before your competitors in a Google search. Way to be a cut above the rest!

How does it work ?

Instead of simply paying for a marketing solution that’s vague, with Pay Per Click, you only pay when your ads are clicked on. This maximizes your budget to help you gain more for your money.

Is it helpful for your business? Yes.

Think of the marketing techniques of yesteryear that are very much used today.

 When you were handed a pamphlet, how often did you peruse it? And let’s say that you did. The next thing that you did was throw it away. So even if you did recall the information vaguely, how would you access it fully again? You couldn’t do so unless you had meticulously recorded that information and stored it in an accessible place.

Let’s switch perspectives. It’s your business. You’ve sent out pamphlets about your product sale. Your audience is limited to only those who receive and keep your pamphlet. What does this mean?

1. You’ve spent money on consumers that have no interest in your business.

2. There are those who will throw out your pamphlet after a mere glance.

3. You have no way of gauging the effectiveness of this effort in marketing.

4. The return on investment of the time and effort put into this campaign is difficult to measure.

 This is where Pay Per Click swoops in to save the day.

Time is money , and money makes the world go around. Why should you pay for communication that will not be seen?

Why is Pay Per Click an effective method of marketing?

Simple, each time that your ad is clicked on, you will know. The return on investment is much clearer. Think of it as casting a net where a shoal is visible, compared to waiting for fish to swim to where your net is placed.

To know more about Pay Per Click, or for assistance in marketing, contact Havilah Digital on www.havilahdigital.co.za