Why your business should have an online presence

The current Covid19 Pandemic has magnified the need for an improved online presence. This blog explores the benefits of having an online presence.

1. Online is where your customers & competitors are

We are living in a time where virtually anything is being done from home. A presence online will ensure that you conveniently speak to your target market. With the increased of eCommerce websites, there’s no better time to catch your customers in the convenience of their homes. An online presence will allow the customer to come to you.
Another reason to build an online presence is because your competition is probably building an online presence. If a consumer is able to Google your products or services in your city  and you are nowhere to be found, then they have no way to find out about you. Even worse, they’ll likely come across your competition and take a look at them online instead of seeking you out offline. Search Engine Optimisation (SEO) will help your website rank higher on Google’s search results.

2. An online presence will expose your business to a wider audience

With the current pandemic, customers have been unable to leave their homes. An online presence enables you to reach a  people who are unable to make it to your physical premises for whatever reason.

Enabling your business to reach the widest audience possible will only be beneficial. When customers like what they see, have received good service they’re willing to share the news of your products and services with others. This will open you up to secondary customers who will see that your site is up-to-date. A further benefit will be having active social media accounts that will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site.

3. An Online Presence Builds & Cultivates Relationships and Consumer Trust

An online presence shows your business’s legitimacy. Customers are able to send you enquiries on your website which will enable you to answer any queries quickly and thoroughly. Any compliments shared online will build your online presence and show potential customers that you’re a reputable business. An online presence will also help you to deal with negative comments & avoid negative sentiment. Dealing with negative reviews will build customer loyalty.

4. An Online Presence Provides with more Marketing options

An online presence will enable you to sell your products and services online & an online presence can help make it easier. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured. The best thing about an online presence is that customers can buy any day and any time. Your business can generate revenue even when you are sleeping.

5. An Online Presence Shows You What’s Working

An online presence will allow you to adequately measure your Retunr on Investment (ROI). Through tracking on your site you are able to see how many people visit your site right down to how much time their spent and what pages are popular. If you are an eCommerce site this information will show you which products consumers like which can help with your marketing efforts. IF you run a blog, you will also be able to see through spikes & dips what content is resonating with website visitors. The data derived will enable you to optimise where necessary to ensure you remain top of mind for your consumers.

We’re living in unprecedented times & there is no better time to either build or bolster your business’s online presence. Havilah Digital can assist you with taking the next step. Get in touch with us & book an obligation free assesment of your digital assets.




How can digital marketing help your business?

Marketing is about connecting with your target audience in the right place and at the right time. Digital marketing allows you to reach your target audience where they spend their most time, online. So what is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers (Hubspot, 2019).


Why Digital marketing?

The use of traditional marketing in conjunction with digital marketing allows businesses to reach customers both online and offline. Digital marketing offers a range of options such social media, video & email. The possibilities for your business are endless.

Types of Digital Marketing

1) Social Media Marketing
2) Search Engine Optimisation (SEO)
3) Pay Per Click (PPC)
4) Content Marketing
5) Email Marketing
Here’s a quick rundown of the types of digital marketing:

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising (Wordstream, 2019).

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz, 2019).

Pay Per Click (PPC)

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked (Digital Marketing Institute, 2019).

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute, 2019).

Email Marketing

Email marketing is basically the use of email to promote products and/or services.

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs, and creating valuable online content.

I’m ready to try digital marketing. Now what?

If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.” Contact us for an obligation free assessment of your digital assets.

If you aren’t doing digital marketing yet, Havilah Digital can create a digital strategy that is suited to your budget, industry and goals.

Contact us today for a consultation.

5 Things to Sort Out Before you start Digital Marketing

Before you lose money on Digital marketing, make sure the following 5 elements are in order.

  1. Quality Landing Pages

Make sure you have a quality landing pages on your website with the relevant information that prospect clients are looking for. The best of doing this is to see who are the top 3 companies in your industry dominating the market. Get intrinsic insight on how to setup your website with your unique selling preposition without leaving out the important information.

  1. Importance of Analytics & Conversion Tracking

Before spending a big budget, make use you have analytics set-up properly on the relevant google platforms google analytics, search console and more. What product/service are you selling? How are you measuring engagement with your clients? Which pages on your website are giving you the best return. Which pages are people on the website are not converting? Analytics allows you to know how many people are coming to your website, making it easier to make proactive decisions to better the site.


3. Benefits of SEO (Fix Errors & Warnings on Website)

Google penalises websites that have errors and warnings so it’s important to fix this early before spending money on Pay Per Click Advertising. Most websites have errors and warnings that inhibits them to get much traffic from google. With implementing SEO on your website, you are able to get a better cost per click on google ads. Get Havilah Digital to do a free website audit on your website.

4. Google Ads

Spending a huge budget, the 1st month of running ads on google without data is risky, however if you build it up based on data gathering and making decisions based on the campaign data points you will succeed. It takes Digital Marketing agencies at least 30days to gather data from the ads to start optimising them in month 2. This applies to 90% of the businesses in South Africa. So, don’t get discouraged if you do not do so well the 1st month, judge your digital marketing agency results from month 2 onwards.

5. Long Term Investments Wins

If you are starting your digital marketing today, plan for the long term. Make sure the digital marketing agency you choose gives you reports that you can measure weekly or monthly. Understand that if your business can improve sales of 20%+ every month consistently. You will have 240% growth on investment annually through digital marketing. As a Digital Marketing Specialist at Havilah Digital, most of our success stories are from clients that have been consistent over 6months+.  No hidden costs, you can see where your money is going.

Contact us today for a consultation.