How can digital marketing help your business?

Marketing is about connecting with your target audience in the right place and at the right time. Digital marketing allows you to reach your target audience where they spend their most time, online. So what is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers (Hubspot, 2019).


Why Digital marketing?

The use of traditional marketing in conjunction with digital marketing allows businesses to reach customers both online and offline. Digital marketing offers a range of options such social media, video & email. The possibilities for your business are endless.

Types of Digital Marketing

1) Social Media Marketing
2) Search Engine Optimisation (SEO)
3) Pay Per Click (PPC)
4) Content Marketing
5) Email Marketing
Here’s a quick rundown of the types of digital marketing:

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising (Wordstream, 2019).

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz, 2019).

Pay Per Click (PPC)

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked (Digital Marketing Institute, 2019).

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute, 2019).

Email Marketing

Email marketing is basically the use of email to promote products and/or services.

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs, and creating valuable online content.

I’m ready to try digital marketing. Now what?

If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.” Contact us for an obligation free assessment of your digital assets.

If you aren’t doing digital marketing yet, Havilah Digital can create a digital strategy that is suited to your budget, industry and goals.

Contact us today for a consultation.

5 Things to Sort Out Before you start Digital Marketing

Before you lose money on Digital marketing, make sure the following 5 elements are in order.

  1. Quality Landing Pages

Make sure you have a quality landing pages on your website with the relevant information that prospect clients are looking for. The best of doing this is to see who are the top 3 companies in your industry dominating the market. Get intrinsic insight on how to setup your website with your unique selling preposition without leaving out the important information.

  1. Importance of Analytics & Conversion Tracking

Before spending a big budget, make use you have analytics set-up properly on the relevant google platforms google analytics, search console and more. What product/service are you selling? How are you measuring engagement with your clients? Which pages on your website are giving you the best return. Which pages are people on the website are not converting? Analytics allows you to know how many people are coming to your website, making it easier to make proactive decisions to better the site.


3. Benefits of SEO (Fix Errors & Warnings on Website)

Google penalises websites that have errors and warnings so it’s important to fix this early before spending money on Pay Per Click Advertising. Most websites have errors and warnings that inhibits them to get much traffic from google. With implementing SEO on your website, you are able to get a better cost per click on google ads. Get Havilah Digital to do a free website audit on your website.

4. Google Ads

Spending a huge budget, the 1st month of running ads on google without data is risky, however if you build it up based on data gathering and making decisions based on the campaign data points you will succeed. It takes Digital Marketing agencies at least 30days to gather data from the ads to start optimising them in month 2. This applies to 90% of the businesses in South Africa. So, don’t get discouraged if you do not do so well the 1st month, judge your digital marketing agency results from month 2 onwards.

5. Long Term Investments Wins

If you are starting your digital marketing today, plan for the long term. Make sure the digital marketing agency you choose gives you reports that you can measure weekly or monthly. Understand that if your business can improve sales of 20%+ every month consistently. You will have 240% growth on investment annually through digital marketing. As a Digital Marketing Specialist at Havilah Digital, most of our success stories are from clients that have been consistent over 6months+.  No hidden costs, you can see where your money is going.

Contact us today for a consultation.