How can digital marketing help your business?

Marketing is about connecting with your target audience in the right place and at the right time. Digital marketing allows you to reach your target audience where they spend their most time, online. So what is digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers (Hubspot, 2019).

Why Digital marketing?
The use of traditional marketing in conjunction with digital marketing allows businesses to reach customers both online and offline. Digital marketing offers a range of options such social media, video & email. The possibilities for your business are endless.

Types of Digital Marketing
1) Social Media Marketing
2) Search Engine Optimisation (SEO)
3) Pay Per Click (PPC)
4) Content Marketing
5) Email Marketing

Here’s a quick rundown of the types of digital marketing:

Social Media Marketing

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising (Wordstream, 2019).

The channels you can use in social media marketing include:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Snapchat
  • Pinterest

Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results (Moz, 2019).

Pay Per Click (PPC)

Pay Per Click (or PPC advertising) is a form of paid digital marketing where advertisers pay a fee each time their ad is clicked (Digital Marketing Institute, 2019).

Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute, 2019).

Email marketing is basically the use of email to promote products and/or services.

Does digital marketing work for all businesses?

Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves identifying your audience’s needs, and creating valuable online content.

I’m ready to try digital marketing. Now what?

If you’re already doing digital marketing, it’s likely that you’re at least reaching some segments of your audience online. No doubt you can think of some areas of your strategy that could use a little improvement, though.” Contact us for an obligation free assessment of your digital assets.

If you aren’t doing digital marketing yet, Havilah Digital can create a digital strategy that is suited to your budget, industry and goals.

Contact us today for a consultation.