What is SEO?

Search Engine Optimization “is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”

We use search engines on Google to find answers & information online. SEO helps your website rank higher for relevant queries & ultimately brings interested users to your new website.

 

Why Does SEO Matter?

Search engine optimization matters as it is an effective and affordable way to generate traffic to your website. If your website does not appear in the search results, you’re missing out on a great deal of highly qualified traffic for your content. In addition, if your audience cannot find your website on the search rankings, they’ll click-through to a competitor’s website!

Why Does SEO Matter?

  1. User-Friendly Websites

SEO will help small business owners create a faster, smoother, and user-friendlier website.

  1. Better Conversion Rates

SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets.

  1. Build Brand Awareness

One of the benefits of getting higher rankings on the SERPs is building brand awareness.

  1. Brings in More Customers

Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base.

  1. Bypass Competition

If your competitors are doing SEO marketing, you must ask yourself why you haven’t invested in such a strategy yet too.

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