Why your business should have an online presence
The current Covid19 Pandemic has magnified the need for an improved online presence. This blog explores the benefits of having an online presence.
1. Online is where your customers & competitors are
2. An online presence will expose your business to a wider audience
With the current pandemic, customers have been unable to leave their homes. An online presence enables you to reach a people who are unable to make it to your physical premises for whatever reason.
Enabling your business to reach the widest audience possible will only be beneficial. When customers like what they see, have received good service they’re willing to share the news of your products and services with others. This will open you up to secondary customers who will see that your site is up-to-date. A further benefit will be having active social media accounts that will allow your products and services to be shared easily between customers, and then you’ll have even more customers coming to your site.
3. An Online Presence Builds & Cultivates Relationships and Consumer Trust
An online presence shows your business’s legitimacy. Customers are able to send you enquiries on your website which will enable you to answer any queries quickly and thoroughly. Any compliments shared online will build your online presence and show potential customers that you’re a reputable business. An online presence will also help you to deal with negative comments & avoid negative sentiment. Dealing with negative reviews will build customer loyalty.
4. An Online Presence Provides with more Marketing options
An online presence will enable you to sell your products and services online & an online presence can help make it easier. Consumers will be able to browse your products and ensure that they’re happy with their choice without feeling pressured. The best thing about an online presence is that customers can buy any day and any time. Your business can generate revenue even when you are sleeping.
5. An Online Presence Shows You What’s Working
An online presence will allow you to adequately measure your Retunr on Investment (ROI). Through tracking on your site you are able to see how many people visit your site right down to how much time their spent and what pages are popular. If you are an eCommerce site this information will show you which products consumers like which can help with your marketing efforts. IF you run a blog, you will also be able to see through spikes & dips what content is resonating with website visitors. The data derived will enable you to optimise where necessary to ensure you remain top of mind for your consumers.