Pay Per Click : What Is It, Who Uses It , And Why Is It Important ?

Pay Per Click is an effective marketing methodology that you can use to maximize the efficacy of your budget .

It offers you a budget-friendly approach to online marketing that doesn’t deviate from your goal of making a profit. It also allows your business to appear before your competitors in a Google search. Way to be a cut above the rest!

How does it work ?

Instead of simply paying for a marketing solution that’s vague, with Pay Per Click, you only pay when your ads are clicked on. This maximizes your budget to help you gain more for your money.

Is it helpful for your business? Yes.

Think of the marketing techniques of yesteryear that are very much used today.

 When you were handed a pamphlet, how often did you peruse it? And let’s say that you did. The next thing that you did was throw it away. So even if you did recall the information vaguely, how would you access it fully again? You couldn’t do so unless you had meticulously recorded that information and stored it in an accessible place.

Let’s switch perspectives. It’s your business. You’ve sent out pamphlets about your product sale. Your audience is limited to only those who receive and keep your pamphlet. What does this mean?

1. You’ve spent money on consumers that have no interest in your business.

2. There are those who will throw out your pamphlet after a mere glance.

3. You have no way of gauging the effectiveness of this effort in marketing.

4. The return on investment of the time and effort put into this campaign is difficult to measure.

 This is where Pay Per Click swoops in to save the day.

Time is money , and money makes the world go around. Why should you pay for communication that will not be seen?

Why is Pay Per Click an effective method of marketing?

Simple, each time that your ad is clicked on, you will know. The return on investment is much clearer. Think of it as casting a net where a shoal is visible, compared to waiting for fish to swim to where your net is placed.

To know more about Pay Per Click, or for assistance in marketing, contact Havilah Digital on www.havilahdigital.co.za