Think about the adage of, when a tree falls in the forest, and nobody is around, does it make a sound? Similarly, when you cast out the net of marketing, if you are not visible, is your money being wasted? The answer is yes.
How often does a sale get mentioned to you and you respond with, “Oh yes, I saw it on Facebook”. I’d say pretty often. The passive consumption of social media becomes a tool in your business as consumers tend to retain pieces of information subconsciously. This works in your favor as when the time comes for them to require a particular item or service, memory recall occurs and leads them right to you. This is why you need to visible. The more frequently you are seen, the more likely you are to be remembered by the consumer.
So what happens if you are not visible? Is it that big of a loss? The short answer: Yes. The long answer: your competitor is being seen instead of you, which means that they are gaining consumer favor and you are possibly falling by the wayside, regardless of how amazing your customer service or products are.
Is social media marketing important?
Social media is no longer the play-thing of teenagers. It’s become a business tool, a place of commerce. The average consumer searches for a brand on social media before committing to a new product or service, be it make up or pool care. The consumer wants to know the good, the bad and the ugly before making a decision. And if there isn’t enough information available, your credibility is affected.
Brands are no longer existing in the past where they speak at customers. The communication is now two-sided , and if you’re not online and engaging in that conversation, then you’re missing pivotal information that could be phenomenal for you. On the other hand, you could be missing out on areas of improvement that may not have been considered previously.
Social Media and Covid19: Having to stay indoors and away from other people physically, means that social media is where everyone is. This is your opportunity to be seen, heard and considered. There could be entire demographics that you haven’t considered, just waiting to know that your brand exists.
To harness the true potential of your social media presence, get in touch today.
